11A - Idea Napkin No. 1

1) You
I am a third-culture individual who has some talent in various areas of expertise. I grew up overseas, lending me insight into additional cultural values as well as a global world view and mindset. I have always been good at financial management as well as technical skills. I eventually see a business playing a central role in my life and determining my future career. 

2) What are you offering to customers?
I am offering a wide array of legal, background-checked firearm parts and equipment at lower cost and more efficiency. Along with this, I hope to be able to tap into a market of individuals who are eager to buy newer, innovative firearm components. 

3) Who are you offering it to?
I will be offering it to the local community, though definitely intend to create an online storefront with which to more actively tap into the national/global market. Demographically, I am expecting to be catering to men, in the age range of 25-45 and more likely to be Conservative in their values. 

4) Why do they care?
They care about upholding their Constitutional right to bear arms. They care about all of our rights as Americans. As a result, this group will be looking for additional opportunities to carry out that belief. Additionally, many members of that group also enjoy hunting or the simply personal protection. With that being said, I will be able to garner business and possibly flourish with that idea. 

5) What are you core competencies?
I am a natural technical skills-minded person. I possess mechanical skills that have enabled me to learn how to piece together puzzles and create components to items like I described. I have responsible weapons training and instruction as well, making me very capable of knowing my way around firearms and the safety that is necessary to owning one. As a result, I will be able to garner respect from these skills. 

Conclusion)
All of these facets of myself fit together to create a piece-meal puzzle that has incredible potential to lead to a future business. However, I will need to discover additional reasons why my outlined demographic group "cares". That being said, there should be more reasons than the one listed. In that sense, I would have more ease of mind in starting a venture. 

Comments

  1. UnknownOctober 8, 2017 at 4:10 PM

    I've learned a little about the arms trade from free time research and the first thing that comes to mind is regulations. While I firmly believe in our 2nd Amendment right as an American, if any regulations limited citizens rights to have certain ammo or equipment, it could potentially deal a heavy hit to such a business. Despite this, right now there are over 300 million guns in the United States so the market is certainly still reachable. Expanding globally could be another challenge due to heavier gun laws in countries like U.K., France, Spain. There's a movie called "War Dogs" that came out in 2016 which follows two arms traders from United States who get a $300 million contract supply the Afghan Army. The movie is fictionalized for entertainment but it gives an idea of how much money goes into guns, equipment, ammo, etc.

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  2. UnknownOctober 8, 2017 at 5:43 PM

    I definitely think that online storefront is a very good idea, although it may get more complicated because of different regulations in different state. I believe the benefits, in theory, should outweigh the negatives. Also, it looks like you have a pretty good grasp on your target market, which is good. I think this idea has tons of potential, but it really comes down to how much regulation there is to distribute firearms. Still, love the idea though!

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