29A - Venture Concept #2


My concept is to create a business that centers around the sale of highly-customizable, modern firearms for conservative, 2nd Amendment supporting customers.

The opportunity revolves around a lack of firearm businesses in the greater Gainesville area as well as a more rural, conservative population who would be prime candidates. As far as awareness goes, my customer's are well aware of what is available, but lack the knowledge to assemble or customize the firearms. This is where I convert them from aware to leads, after which I will be able to sell them on why my product is superior to all other products in the area. I firmly believe that this opportunity has large potential to be a lucrative investment and business proposition.

The innovation surrounding my business concept has already been accomplished by gun experts in the industry, but successfully pairing the innovation and associated inventions is where my expertise comes into play.

Why would people choose my product? Because I am willing to charge cheaper prices, offer higher quality, and offer new customers plenty of advice and customer support to ensure my business grows into an honest company that values its customers. In this way, these people will spread my business by word of mouth, which is among the highest quality marketing tactics that are free of charge. With a metropolitan population of over 200k people in the greater Gainesville region, there are plenty of customers to target.

My competitors are those who are already rooted in business here in Gainesville. They already have pull in the business and are firmly placed in the community. However these businesses regularly don't have good customer service and have lots of complaints. Many large companies that are successful contribute their success to A+ customer service as well as a product that exceeds the customer's expectations. In that way, I will make it a priority to undercut them with business charm.

I preferably want to grow my business into a larger, more mature company. I would rather have it grow under my supervision than sell it. I can see myself holding onto the business for 5+ years and then contemplating my next move. 

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