Your Venture's Unfair Advantage - 23A

Venture's Resources:

1) Manufacturing techniques

2) Lower competition in Gainesville

3) Extensive assembly knowledge

4) Quality Control experience

5) Loophole's for cheaper parts

6) Attached gun range to store

7) Milling of billet lowers

8) Attachment and add-on options

9) Superior customer service

10) Like-mindedness with customers

VRIN Analysis

1) Manufacturing techniques

  • Valuable - Yes
  • Rare - Competitor's could access the same tech
  • Imitability - Yes, but maybe not at the same quality
  • Non-substitutable - It is entirely substitutable, but at maybe at less quality

2) Lower competition in Gainesville
  • Valuable - Yes
  • Rare - Smaller market, so yes. But not as many customer's as a larger market
  • Imitability - Yes, because of the decreased competition
  • Non-substitutable - N/A
3) Extensive assembly knowledge
  • Valuable - Yes
  • Rare - Gun aficionados would have the same knowledge
  • Imitability - Yes, with time and experience
  • Non-substitutable - Absolutely
4) Quality Control experience
  • Valuable - Yes
  • Rare - If you do some digging you can have the same skill
  • Imitability - Yes, but you have to make sure it is not a knockoff
  • Non-substitutable - Substitutable parts, but at lower quality
5) Loophole's for cheaper parts
  • Valuable - Yes
  • Rare - If you are a master at discovering nooks and crannies on the internet, you could have the same talent as me
  • Imitability - Yes, but with a lot of time spent searching
  • Non-substitutable - N/A
6) Attached gun range to store
  • Valuable - Yes
  • Rare - Yes, rare in Gainesville
  • Imitability - Yes, but would require additional space and regulations
  • Non-substitutable - Yes, but only because the incumbent stores do not have space around them
7) Milling of billet lowers
  • Valuable - Absolutely
  • Rare - Yes, knowledge of this practice is limited
  • Imitability - Possibly, but not at my prices
  • Non-substitutable - Substitutable, but at higher prices
8) Attachment and add-on options
  • Valuable - I guess
  • Rare - This is my weakest point, so no its not rare
  • Imitability - Absolutely
  • Non-substitutable - Absolutely not
9) Superior customer service
  • Valuable - Very much so
  • Rare - Rare in the fact that a lot of people lack people skills
  • Imitability - Yes, but it must be genuine
  • Non-substitutable - If you have amazing people skills, it is hard to substitute with something else
10) Like-mindedness with customers
  • Valuable - Very much so
  • Rare - All gun stores have like-minded people
  • Imitability - Yes, but only with a genuine mindset
  • Non-substitutable - Yes, people trust you more if you are more like them

Conclusion

In closing, my top resource would be the milling of lowers. I have experience and skill in using power tools and other resources to effectively and efficiently mill out 80% lowers to create a complete lower ready for market. In that regard, it is hard to imitate and is non-substitutable at the prices I would offer to customers.

Comments

  1. UnknownNovember 12, 2017 at 8:46 PM

    Hey Luke, you are definitely right when you say that your best resource is the ability to mill your own lowers. Your prices would be much lower because you can easily create them yourself. Your ability to find cheaper prices for supplies will also greatly help you maximize your profit. You have tons of valuable skills that will greatly impact your success in a venture such as this one.

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